Adidas Originals has introduced its latest campaign, which pays homage to three iconic silhouettes from football culture – the Gazelle, the Samba, and the Handball Spezial – and the communities that have worn them.

Founded in 2001, the adidas Originals lifestyle brand has maintained a keen commitment to product innovation and a unique ability to translate the creativity found in the sporting arenas through the lens of contemporary youth culture.

Shot and directed by Vincent Haycock, the “1000 Back” campaign visuals show a tableau of life seen through the story of a thousand originals. The single-take film, which stars Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, captures a protagonist as they make their way through a street – along the way shining a light on the people, communities, identities, and subcultures that have incorporated the iconic Trefoil logo into their everyday lives and made it their own.

Capturing the Samba, Handball Spezial, and Gazelle in a variety of locations and contexts, the story of the campaign brings to life a single shoe, worn a thousand ways.

The latest iteration of the adidas Originals “1000 Back” campaign is available now in US, UK and Nigerian stores.