Kendrick Lamar – DNA

Kendrick warned that his new album, DAMN. would bring the heat but he failed to mention his video would carry as much punch as his verses. Kendrick brings Don Cheadle on board for the video of “DNA” and the actor delivers an Oscar worthy performance mouthing lyrics during a mock interrogation with Kendrick.

Idris King – Squad

Idris King and friends serve major #squadgoals in his new music video for “Squad”. Who better to storm the stage with, for a song about community and camaraderie, than his home girls and homeboys. King’s new video does justice to the chill vibe of “Squad” with each shot showing the goofiness and light atmopshere that comes with having a good time with buddies.

Nicki Minaj – No Frauds Feat. Drake & Lil Wayne

Nicki’s “No Fraud” comes in to shut down criticisms of her public hanging by Remy Ma, in the weeks past with diss track, “ShETHER”. Nicki’s response took longer than fans expected but perhaps the rapper, thought the best way to win was to ensure her clapback packed all the right punches. To make sure of this, label mates Drake and Lil Wayne are dragged into Nicki’s response, “No Fraud” with hopes of replicating the success of “Only”. “No Fraud” was shot in London showing Nicki’s iconic curves, the iconic London bridge and enough jewelry to make the a princess jealous.

French Montana – Unforgettable ft Swae Lee

Riding on the wave of Afrobeat’s acclaim, French Montana features Swae Lee for “Unforgettable” wth a video shot in Kampala, Uganda. The scenes are largely disconnected from the song’s actual narrative. It also features shots of the artists in the ghetto with a cast of street kids dancing and smiling like they were happy to be on a video that already boasts of over 8 million views on YouTube.

Paramore – Hard Times

Alt-Rock band, Paramore is coming back with a second album after a brief haitus that preceded 2013’s self-titled come back album. “Hard Time” is the lead single off the album, and while it is a superb song, it also confirms earlier fan speculation that the band is taking a turn from its emo roots towards a lighter pop direction. The release of “Hard Time”‘s candy-coloured video, further emphasizes the bands shift to a more playful narrative.

Wande Coal – Iskaba

If you missed It, Wande Coal dropped the music video for last 2016 single “Iskaba”, featuring DJ Tunez. Director Sesan shares works in a Vintage tint seemingly inspired by Mark Ronson and Bruno Mars’ “Uptown Funk” , complete with vintage clothing and round top hats. The draw of this pretty picture is somewhere in the colour scheme and Wande Coal’s energetic moves.

Featured Image: YouTube/WandeCoalVevo

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