Last year, Spotify expanded into 38 new countries on the African continent including Ghana, Nigeria and more. With a total of 50 million songs and over 2 million podcasts in its catalogue, the Swedish audio streaming service made its glorious entry into Africa’s diverse and competitive marketplace, joining the playing field with existing streamers such as Apple Music, Audiomack, Boomplay, uduX and more.

Since then, Spotify has been working tirelessly to integrate itself within the new territories it now operates. This March, to further widen their reach in West Africa, Spotify is celebrating Ghana’s Independence Day in style by championing the voices and contributions of the country’s brightest creatives and artists.

 

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Featuring Vic Mensa, Stonebwoy, Black Sheriff, Free the Youth, Sandy Alibo, Sefa and M.anifest, the visual piece titled ‘Free Forever,’ is a mini documentary celebrating the fervour of the creative community in Ghana and her diaspora. Ghana remains a cultural attraction to Black people across the world and the documentary tells the story of how far the Ghanaian creative culture has gone. Speaking about the video and their country’s Independence Day, Free The Youth co-founders share:

“Being a Ghanaian is one of the best part of our lives, knowing where we come from gives us the total freedom to create and to reach new heights.

People pay lot of money just to come and learn about Ghanian culture but for us, it’s always arround us and we get to see, be part of it and feel it for free that alone means.”

SEFA, one of the featured artists also shares: “In terms of sounds that have been taken out of Ghana, when I talk about sound I mean everything rhythm words and all that entails in the making of music, with examples like VIP’s Homka Wor Mu, Wizkid’s “Manya”, Patience Ozokwor – MamaG to mention few.”

Watch ‘Free Forever’ below.

Featured image credits/OnasisGaisie