With the global music scene becoming increasingly interconnected, artists from all over the world are building relationships and reaching audiences far beyond their geographical boundaries. 

To further this creative momentum, Scottish Whisky brand, Monkey Shoulder and online radio station Worldwide FM are joining forces to empower global grassroots music communities, through an initiative called Studio Monkey Shoulder. 

The programme invites applicants from Nigeria, the UK, US, Taiwan, and India, to apply for a grant worth up to N100 million in rewards and sponsorship. Through Studio Monkey Shoulder, trailblazers from the participating countries will be selected to receive both the capital to bring an original project to life, and invaluable support from Worldwide FM and Monkey Shoulder.

 

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These kinds of initiatives are natural for Worldwide FM, whose mission is to provide platforms that champion marginalised voices and alternative perspectives.

“This is exactly why I started Worldwide FM radio and there are so many other incredible community-driven projects out there I want to uncover, which is what excites us about Studio Monkey Shoulder,” said Gilles Peterson, DJ, broadcaster and founder of Worldwide FM.

For its part, Monkey shoulder – the world’s first made-for-mixing blended malt whisky – is all about challenging conventions. 

“Monkey Shoulder believes everything is better when diverse,” said Ieuan Morgan, Global Manager for Monkey Shoulder. “That applies to our whisky as it also does to music that fosters creativity, variety, and innovation. Our ambition is to serve as a long-term supporter of grassroots music scenes. By partnering with Gilles and Worldwide FM, we look forward to unraveling new talents and telling their stories.”

For more details about Studio Monkey Shoulder and for submissions, click here.

[Featured Image Credits/The NATIVE]

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