NATIVE Exclusive: Meet Edozie Anedu, the Benin based artist behind DRB’s ‘Pioneers’ cover art
Edozie’s work uses vibrant colours and specific stories to celebrates Nigeria’s youth culture
Edozie’s work uses vibrant colours and specific stories to celebrates Nigeria’s youth culture
The connection we once had between an album’s music and the physical design isn’t quite as prominent as it used to be in today’s age of instant music. Though we can’t tangibly hold the art like we did when we collected records and CDs, the album cover still remains the face of the songs, even though they currently only exist as a tiny thumbnail in our phone’s music library.
Regardless, this didn’t stop DRB from commissioning Benin-based artist, Edozie Anedu to produce a memorable cover for their long-awaited debut album, ‘Pioneers’. Edozie’s surrealist painting for the DRB cover evokes an emotional resonance that highlights the importance of togetherness and collaboration in Nigeria’s creative scene.
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Edozie Anedu gained an interest in art from when he was really young. Before he got the chance to go to museums, he developed an interest in art through his appreciation for the graffiti paintings done as part of his school’s social night activities. He soon started drawing at the back of his notebook but was punished by teachers who felt he was wasting the space he should be used to take notes. He tells me:
Edozie’s work celebrates Nigeria’s youth culture with vibrant colours and rough scribblings. His Basquiat-esque approach to art pushes beyond safe conventions and makes his art stand out from his peers.
His unique art style made him the go-to artist to portray the visual summary of ‘Pioneers’, named to reflect the DRB reputation as the forerunners of Lagos now buzzing alte scene.
“If you’re going to lead a new movement, if you’re going to be legendary, you have to be different”, Edozie says when he’s featured on the documentary video DRB released ahead of the album. Although he has been gaining some attention in the Lagos art scene since his work sold out at the Top Pyramid art fair in Lagos, he’s probably the least recognizable person in the 4-minute long clip which featured appearances from heavyweights such as Olamide, Davido, Skepta and the other collaborators like Santi, Odunsi The Engine, TEMS, Wani, Prettyboy DO and Lady Donli and many others who contributed on the album.
Edozie Anedu’s reputation in the Lagos art scene was solidified when he held his exhibition, “Mistakes I Choose to Keep” curated by Wunika last year. He describes the experience as his opportunity to enter into the art world for real but his earlier feature at Top Pyramid Lago’s art fair already showed him the impact of his position as a young Benin-based artist, working in Lagos.
His level of recognition, especially outside of his usual scope is all due to his work, which he lets speak for him. Through social media, he managed to gain the attention of people outside of his sphere, and it’s only served him well since he began. “It’s probably best not to expect anything. The main aim is to believe in your art and share as much as you can”, he says. “When I saw how people reacted to my pieces and I got feedback, that made me realise that what I was doing was working”.
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Edozie also explained that being from Benin inspires his work because his creative mind enjoys investigating the chaos around him. His pieces often use symbolism and sometimes written word to give commentary on his society. He believes that the purpose of art is to shock and enlighten people in the best way that he can, using his art tools. A favourite among his many pieces, “Advertising For Nigerian Police Force” for instance, speaks to Nigeria’s security challenges with striking imagery.
All of these also inform the direction he decided to take for DRB’s album cover which he titled “Midnight Friends”. The art portrays a hangout scene, which expresses togetherness and how important it is to build relationships with others. It’s a sentiment that’s also mirrored in the project’s cohesive mix of different artists from the Nigerian music scene to fit seamlessly into their vision for the album.
The DRB crew have been innovative and stylish from the start. They clearly recognise the importance of having an aesthetically pleasing cover for their debut project as a collective, and collaborated with an artist who like them, knows why you need to stand out from the norm as a creative. Edozie’s visual summary of ‘Pioneers’ elevates the project from its already appealing attribute as an entertaining listening experience to a celebration of youth culture and subculture in Nigeria.
Stream ‘Pioneers’ below.
Featured Image Credits: Instagram/edozie__
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You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu