Odumodublvck’s new video for “Picanto” is a showcase of his artistic candour
featuring Zlatan and Ecko Miles
Odumodublvck knows the power of transforming opportunity into record-breaking hits. Since his debut on the Rap scene in 2017, the rapper has consistently churned out hard-hitting tracks at breakneck pace, showcasing a work-rate that would go on to define his sharp ascent to be one of the most exciting artists to come out of Abuja in a decade.
This hard work and determination landed him the attention of Nigeria and UK-based NATIVE Records, the first-ever African record label to enter an exclusive joint venture deal with Def Jam Recordings. Following this landmark announcement, the heavily-sought after artist released “Picanto,” which taps into his unique Okporoko Rhythms: a form of Hip-Hop that takes influences from Grime, Fela Kuti’s Afrobeat, and Progressive R&B.
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“Picanto” is an emotive debut single on the label, featuring Nigerian Street-Rap legend pioneer Zlatan & Ecko Miles. The brooding track details the real-life struggles of a modern day young Nigerian hustler and debuted at #97 on the TurnTable Top 100. Now, to further expand the world around the new single, Odumodublvck has shared the Moe Musa-directed video for “Picanto.”
Arriving yesterday, the lush video feature clips of the rapper commanding the streets with ease in one shot, and in the next, walking into a car dealership with a wad full of cash alongside Zlatan and Ecko Miles. As he chants “they know I came in a picanto/hundred men dey my dormot,” viewers can see the rapper visualise his experiences against the backdrop of the bustling Nigerian streets.
With his sights now set on global domination, the new video for “Picanto” reveals Odumodublvck’s love for his community and his determination to carry his close-knit group of friends along with him to superstardom. Odumodublvck continues to showcase his artistic candour with vivid strokes of colour, as he details intimate moments of his life through the lens of introspection.
Featured image credits/Odumodublvck
