Niniola and Sarz are an unbridled combination. Much like when Santi links up with Genio or Rema with Ozedikus, when Niniola and Sarz put their heads together for a record, it’s undoubtedly another banger. Today’s installation: “Addicted”. 

Announcing her sophomore album, Colours & Sounds, slated for a September release, Niniola offers what looks to be the first single off the forthcoming project, a painful love song that sees the Afro-House juggernaut pine after a distant lover.

 

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A post shared by Niniola (Queen Of Afro-House) (@officialniniola) on Jul 17, 2020 at 5:24am PDT

As the song’s title would suggest, Niniola is addicted to her partner (potentially ex partner as this point) whom she bequeaths to “pada wale where you belong” (come back home where you belong). Shuttling between English and Yoruba, as is her usual flex, Nini confesses that this addiction is driving her crazy, singing “tori ife yi ti da mi l’ori ru” (because this love has scattered my head). 

Courtesy of Nigeria’s finest, the beat for “Addicted” is bouncy, enthralling and quite frankly addictive, corny as it may sound. Sarz is notorious for producing club anthems, for himself (“Beat of Life”, “Hello Africa Riddim”), and for the plethora of artists with whom he works (from Dagrin’s “Kondo” to “MAD” with WurlD). “Addicted” is no different to the other hits in Sarz’s or Niniola’s discography – it would go off in the club. Unfortunately, with gatherings of over 20 people prohibited in Nigeria, clubs and parties seem like a distant dream, and that will likely have an effect on the success record.

In April, according to Rolling Stones’ Alpha Data (the analytics tool behind their charts) US streams were falling as a result of the closure of restaurants and bars – it’s speculated – and album sales dropped dramatically as well. Later in May, the World Economic Forum reported that streaming numbers appeared to have improved, however, noted that more relaxed genres are rising in popularity. Though these data are not collated in the Nigerian context, these listener habits might be applicable here at home also.

“Addicted” is an impeccable record with undeniable potential to soar, and Niniola is not leaving any it to chance, lining up YouTube and Spotify playlisting. We hope despite the COVID-related setbacks, this party-starting number soars. 

Featured Image Credits: Niniola/Instagram 

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