Over the past two weeks, NATIVE Sound System has been enjoying the fruits of its magnificent full-length project ‘NATIVEWORLD’ released in August. The 15-track project pulls together familiar and emerging names from around the Afropop scene, both home and abroad, including Ayra Starr, Azanti, SGaWD, Psycho YP, Fresh L, Deto Black, NSG, and production credits from a murder row of beat smiths such as 44DB, Genio, Le Mav, Monster Boys Music, and more. 

 

View this post on Instagram

 

A post shared by NATIVE Sound System (@nativesoundsystem)

Created to represent Nigeria’s cultural and climatic seasons, the album offers an array of tunes for the merry festive season, to the sunny summers, dusty Harmattan, and wet rainy season. Kicking off its rollout with “Runaway,” it represented the wet climatic season featuring Afropop’s bold leader Ayra Starr and the dexterous Lojay. Produced by NSS’ very own Sholz and additional production from Grammy Award-winning producer Lido, “Runaway” narrated a tumultuous love story accompanied with cinematic visuals from the talented Dafe Oboro.

Now, to expand the visual world around her debut album, ‘NATIVEWORLD,’ NATIVE Sound System has shared NSS released its second video to the fan favourite single “Wedding Ring.” Directed by Emmanuelle Loca-Gisquet, the video features clips of the four-time band making promises to their muses before attending a wedding in typical Nigerian fashion but with an alte twist. Merging the visuals with VCR edits, WANI, BOJ and Odeal get playful as they perform their verses against the backdrop of Trill Xöe’s groovy production. 

With star-studded cameos from Afropop royalties: Dele Sosimi, Teezee, and SHŌLZ, the new video for “Wedding Ring” celebrates and champions African culture, while showcasing what NATIVE Sound System does best: pioneering sounds from this side to the world watching.

Watch “Wedding Ring” below.

Featured image credits/Youtube