NATIVE Premiere: Watch Ruger in the new video for “Bounce”

Ruger plays the heartthrob

21-year-old Jonzing World signee, Ruger has spent most of the year convincing listeners of his star power. Arriving on the scene back in January with the anthemic debut single “One Shirt” featuring label mates D’Prince and Rema, the singer, songwriter and producer’s instantly catchy melodies proved to be a worthy introduction to his undeniable talent.

His debut EP, the 6-track ‘Pandemic’, was replete with club bangers and heart-throb romance numbers, all created during the COVID-19 lockdown last year. The short and sweet project saw him take on different forms, which showcased his impeccable ear, genre-melding sounds and appreciation for cadence and melodies. “Bounce”, an instant standout from the project seems to have received the most love from fans around the world, and now, Ruger has brought the music to life with a new video.

Over the song’s bouncy Afro-reggae production by KukBeats, Ruger sings “Wiggle that booty and whine for me, So crazy you drivin’ me/ Girly put it on me nicely, she ridin’ it, am slidin’ in” directly addressing a romantic interest and revealing his desire to be physically intimate with her. Speaking about the single, Ruger reveals that his goal is to see “the whole world on their feet”, a sentiment that feels like the driving force for most of this song.

The energy-filled visuals for “Bounce” find Ruger in his element showing his boyish charms while bringing the song’s sensual message to life. We see shots of Ruger and his muse, played by brand influencer and director Naomi Offor, as the pair share intimate and cosy moments in a range of locations. As night falls, Ruger throws a party to celebrate his love and their union. However, at the party, things take a turn for the worse when his muse is physically harassed by another male guest. This causes Ruger to spring into action and defend his woman, while also giving her a chance to seek her revenge on her assailant.

The visuals for “Bounce” is enough to conjure therapeutic levels of excitement given the constant gloom of the past few months as they offer a glimpse into the sort of artist that Ruger could potentially become with more skin in the game.

Get an exclusive first look at Ruger’s “Bounce” below.

Featured image credits/JonzingWorld

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