M.A.D SOLUTIONS ANNOUNCES NEW PARTNERSHIP WITH SONGTOOLS
The agreement between M.A.D Solutions and SongTools democratises access to global marketing tools for African artists.
The agreement between M.A.D Solutions and SongTools democratises access to global marketing tools for African artists.
M.A.D Solutions, Africa’s largest music distribution company, has sealed a partnership with SongTools, the fast-growing music marketing platform empowering music creators with one-click marketing and ad-tech solutions. With a roster that includes notable artists from across the continent, including Simi, P-Square, Mercy Chinwo, 2nite Flavour, Phyno, Runtown and Moses Bliss, as well as renowned rapper DeJ Loaf, and global Hip-Hop legend Akon.
This strategic integration, dubbed ‘Engage Pro, ’ brings SongTools’ powerful marketing toolkit—featuring one-click playlisting, digital ad automation, smart links, and real-time performance analytics—directly iito the M.A.D Solutions dashboard. It will allow artists, managers, and labels across Africa to have unprecedented access to seamless, data-powered marketing tools, streamlining release campaigns and maximising visibility from a single platform.
“At M.A.D Solutions, our mission is to power the future of music,” says Bugwu Aneto-Okeke, CEO of M.A.D Solutions. “Through our label and services division, Engage, we’re proud to introduce Engage Pro — a cutting-edge digital marketing and playlisting solution developed in collaboration with Songtools. This platform is built to equip our artists and label partners with smarter tools to amplify their reach and grow their global impact.”
“This partnership represents a major milestone in our global mission to democratize access to impactful marketing tools,” said Danny Garcia, CEO of SongTools. “M.A.D Solutions is a force in the African music industry, known for elevating some of the continent’s most exciting artists. We’re honoured to align with them in giving creators the tools to grow smarter, faster, and more efficiently.”
With a rapidly expanding music market and a global spotlight on African talent, the partnership between M.A.D Solutions and SongTools comes at a pivotal moment. By integrating campaign automation, playlist outreach, and paid media tools directly into M.A.D Solution’s ecosystem, the collaboration removes technical barriers and empowers artists to focus on what matters most: the music.