Africa’s creative and digital economy is growing rapidly. With over 570 million internet users across the continent and social media penetration increasing by the year, opportunities for content-led careers have never been greater. Popular content creator and skitmaker, Gilmore, knows about the opportunities that abound on the internet after rising to fame thanks to his comedic skits that reflect the lived experience of millions of Nigerians. 

Since he rose to fame during the COVID-19 pandemic, Gilmore has risen to fame with over 100,000 YouTube subscribers and millions of views. Still, in many ways, his success story is an outlier with many talented African content creators lacking access to the structure, resources, and training needed to scale their influence globally. To solve those issues, Gilmore has launched VELUM Studio, an innovative content creation studio built to empower Africa’s emerging talent. Founded by the viral sensation in conjunction with music label executives Godfrey and Giovanni, VELUM Studios is designed to redefine the creative journey for digital creators, bridging the gap between local creativity and global recognition.

“Our goal is simple,” Gilmore says, “to show creators you don’t need limitless resources to succeed. You need an idea, the courage to execute it, and the right support system. At VELUM Studios, we provide exactly that.”

Over the next year, the studio plans to sign and develop up to 100 emerging digital storytellers, drive hundreds of millions of views across digital platforms, and position its talent to access international grants and funding opportunities. To achieve these goals, VELUM Studios is building an in-house team of seasoned media professionals—including videographers, photographers, publicists, and marketing strategists—who will play a direct role in amplifying the work of selected creators.

In many ways, VELUM Studios is the first initiative of its kind on the continent—built to not only spotlight emerging talent but also structure their growth within the global digital economy.

For further details and information, visit the website.