EXCLUSIVE: IAMISIGO SS/20 Collection explores sustainability in fashion

We collaborated with creative director, MOMO for limited edition Lagos Fashion Week Zine

Too often in Nigeria, and in Africa in general, fashion is viewed through a Eurocentric lens, however, we’re currently experiencing a paradigm shift, where we’re demanding the right to tell our own stories, for us, by us. This is why The NATIVE in collaboration with  Nigerian creative director, MOMO have been commissioned by Lagos Fashion Week to produce a limited edition zine, showcasing a variety of the immense talent this season.

From veteran designers such as Lisa Folawiyo of namesake brand, to newcomer Faith Oluwajimi of Bloke, the predominantly editorial zine features powerful looks from some of the latest collections to be showcased on the catwalk over the next four days.

In a bid to tell our own stories, it was essential for us to bring together a young, talented team of African creatives to present these collections through editorial. Following the runway shows from Day 1, here are our exclusive profile and editorial for Lagos Fashion Week, on Orange Culture.

With visually textured fabrics and structured silhouettes, IAMISIGO aims to merge typically African aesthetics with audacious yet minimal designs.

Ogisi tells us that this collection explores the issue of sustainability and waste in the African fashion industry. The collection is made through a process, spanning three great cities in Africa – Lagos, Nairobi and Kampala- in a journey of the divine female aesthetic.

Designer: IAMISIGO

Photography: Danielle Mbonu 

Styling & Creative Direction: MOMO 

Models: Dami & Halimat (AIM Models)

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