Falz is the self proclaimed president of a fraternity he calls “The Sweet Boy Association”. The fraternity first popped up as a running joke on “On The Couch”, a politically-charged web show Falz co-hosts with media journalist, Laila Johnson-Salami who also fondly calls her self the president of “The Sweet Girl Association”. Both associations were seemingly just phantom when they begin, but by the happenings of today, it seems both are real thing now.

It started with what he called the “Presidential Statement” this morning, where Falz, standing behind a podium decorated with “The Sweet Boy Association” addressed the general public and anyone looking to join the club. The announcement speech encouraged anyone keen on being a Sweet Boy to go to the website —www.sweetboysassciation.com— and fill the form for consideration. Falz also warned his potential fellows to watch out, as the “forms are free”, and anyone who tells them otherwise is a fraudster.

Falz followed this minute-long video with a music video for a song he has dubbed the official anthem of the association, titled “Sweet Boy”. “Sweet Boy” features cameos celebrities that one can only assume are already part of this fraternity. The Prodigeezy-directed video opens with a short dialogue where Flaz, in a hotel room, phones the members of the frat, requesting an immediate meeting —which the video later reveals is a day of leisure and enjoyment.

Falz raps the requirements needed to join the sweet boys association, and reaffirms himself as the freshest of them all. “Look at how im fine with my fresh rags”, he states, in a tailor-made suit as he models in front of a mirror. The video progresses to show other members of the Sweet Boy Association: Mai Atafo, Williams Uchemba, IK Osakhioduwa, Adekunle Gold, Tobi Bakre, Noble Igwe, Sess, Banky W, Lasisi Elenu and Ric Hassani,  all modeling in their sweet boy outfits. The sweet boy meeting adjourns on the rooftop of a building where all the sweet boys we’re now acquainted with, gather in their sweetest ensembles for a group snap shot.

Watch the Presidential statement and the video for “Sweet Boy” here:

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Tomiwa is figuring it out. Tweet at her @fauxbella

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