Since Spotify rolled out its Wrapped feature in 2016, the viral marketing campaign has quickly become a year-end cultural phenomenon, providing individual users with a personalised retrospective of their listening habits and broader regional statistics that illuminate the year’s musical landscape.  The Wrapped statistics are calculated by logging user data from January 1st to November 15th each year, covering a comprehensive ten-and-a-half-month period of listening activity.

This year’s Spotify Wrapped data for Nigeria was released on December 3rd, revealing a memorable musical year marked by the emergence of exciting new talent alongside the enduring dominance of established stars. Davido and Omah Lay’s smash hit “With You,” unsurprisingly, takes top spot on the Most Streamed Song list. But more interestingly, four newcomers—FOLA (“Lost”), Kunmie (“Arike”), Faceless (“Venus”) and Fido (“Joy Is Coming”)—take up space in the Top 10 list. 

Wizkid has been enjoying a remarkably active period, starting with the late 2024 release of ‘Morayo’ and continuing throughout 2025. Ending the year as the Most Streamed Artist, his productive run over the past year is clearly reflected in the Wrapped data. His album ‘Morayo’ takes the crown for Most Streamed Album, while its second single “Kese (Dance)” also appears in the Most Streamed Songs list, underscoring the project’s remarkable shelf life.

ODUMODUBLVCK has also enjoyed a great last twelve months, ending the year as the fifth Most Streamed Artist. His hit single “PITY THIS BOY” also comes in fifth on the Most Streamed Song list, while his album ‘INDUSTRY MACHINE’ appears on the Most Streamed Album list. Even though Asake had a relatively quiet 2025, his three albums fill out the Most Streamed Album list, showing just how much his music resonates locally. 

Ayra Starr’s significant local and international appeal is evident, as she leads the list for Most Streamed Female Artist and also appears on the Most Exported Artist list. Following closely is Tems, who secures the second spot on both rankings. The Most Streamed Female Artist list is filled out by other names, including Smur Lee, who capitalised on the momentum of her breakout year, Qing Madi, Tiwa Savage, Darkoo, and international stars like SZA and Billie Eilish.

More broadly, in-depth data revealed that local music consumption rose by 82% while Afrobeats’ upward trajectory continues, growing by 22% globally. This dual growth highlights a dynamic and vibrant music ecosystem where local engagement is soaring alongside a continual integration into mainstream global music. Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, agrees with this sentiment, stating that ‘Nigeria’s 2025 Wrapped paints a picture of a music scene that is absolutely thriving,’ in a recent press release.