It is Asake’s world and we are all living in it. After soundtracking the Nigerian space with hits since the beginning of the year, the singer’s album‘Mr. Money With The Vibe’ debuted at 66 on the Billboard 200 album chart, making him the first African artist to attain such a feat. It is an indication of the growth of Nigerian music, which has seen its impact reverberate across the world.
It’s only Thursday but so much has happened in the world of pop culture. For instance, on Monday, the late Queen Elizabeth II was laid to rest, with top dignitaries from around the world attending the funeral. One situation stood out from the occasion: the African leaders that attended the event were put in a shuttle bus while other European dignitaries came in motorcades. Conversations on the matter ranged from laughter to disagreements bordering on racism. On this week’s Hot Takes, I give my thoughts on my film and music addictions and the Carter Efe-Berri Tiga matter that has reminded us of the failings in our music industry. Sit and enjoy the ride.
WHAT I’M LISTENING TO
I find myself returning for regular sips of Ajebo Hustlers’ music. I became aware of the Port Harcourt-bred wordsmiths after I listened to“Barawo,” their hit track about the Nigerian condition. “Pronto,” their collaboration with Omah Lay was an instant favourite. Last year, they put out their body of work ‘Kpos Lifestyle, Vol. 1’ and it remains one of my projects. It is a slim project that is packed with strong attributes: Piego’s catchy, emotive singing, Knowledge’s swagger raps and excellent tunes coloured by Port Harcourt slangs.
Their most recent tracks—“Loyalty,” the Fave-assisted “In Love” and “Caress”—shows that the duo are not relenting in their mission to release excellent music. Recently, their musiccaught the attention of British-Ghanaian record producer Jae5 and they connected with a promise to work on new music together. I was pleased by the exchange. Ajebo Hustlers are super-good and deserve more visibility for their great work.
WHAT I’M WATCHING
In 1950’s New Zealand, 16-year-old Pauline Parker and 15-year-old Juliet Hulme shared an intense friendship forged by their love for fantasy. When one of the girls’ parents demanded they end the friendship, both girls decided to murder her. It is a grim story that New Zealand film director Peter Jackson’s 1994 film Heavenly Creatures tackles head-on.
Peter Jackson would go on to direct the ‘Lord of the Rings’ trilogy (2001–2003) and ‘TheHobbit’ trilogy (2012–2014). But watching ‘Heavenly Creatures,’ I knew instantly that it was the work of a capable hand. Through CGI, Jackson creates the vibrant world of Borovnia (the fantasy kingdom Parker and Hulme invented in their stories): it is a colourfully rich space filled with clay figures who loved the girls and dealt with their foes. There is also the fantastic casting of Kate Winslet and Melanie Lynskey as Parker and Hulme (Interestingly, the film was both actors’ debut screen appearance). Winslet and Lynskey do a remarkable job of capturing the friendship of the two girls: their ecstatic states and the bitter mien they assume when either of their parents tries to intrude.
The film’s ending is haunting. But it also makes me wonder about the propensity for evil that some friendships can wield. When does being close become too close for comfort? To escape the unpleasantness of their realities, Parker and Hulme find solace in each other and what should be a haven becomes a place that messes with their mental health, making them a danger to everyone in their lives. You should find ‘Heavenly Creatures’ and watch it.
ON CARTER EFE AND BERRI TIGA’S “MACHALA” ISSUE
In July, a song titled “Machala” snuck into the Nigerian airwaves. Produced by Producer X, the song essentially hails the Nigerian artist Wizkid and borrows its title from a popular nickname that OG Wizkid stans fondly call their king. The song was released under the name of Carter Efe, a Nigerian comedian and content creator whose skits are known widely on social media, and features Berri Tiga, a Nigerian up-and-coming singer whose vocals seem to do the heavy lifting on the track.
“Machala” blew up. It is an instantly catchy tune with a production and more infectious lyrics. The chorus toes the line of the crowd vocals phenomenon that has swept through the Nigerian music scene this year. These kind of songs are best performed on stage with the performer demanding a crowd of jumping fans to sing word for word. Given that the world is finding its feet again following the COVID-19 pandemic, it didn’t take long before promoters began reaching out Carter Efe to book him for shows, bolstering the song to greater heights including the number one spot on the Apple Music Top Songs Nigeria Chart. All seemed well until it wasn’t.
"Sydney Talker and Carter Efe offered to pay me off for Machala with 100k"
In the past few weeks, Carter Efe and Berri Tiga have hurled accusations at each other on social media. On Berri Tiga’s part, he claimed that Carter Efe rejected the 70-30 royalty percentage that he and his team suggested whilst offering a measly 95-5 percentage. He further revealed that Carter Efe and his close associate Sydney Talker had called him to pay him off with the sum of a hundred thousand Naira. Carter Efe fired back at Berri Tiga, citing that Tiga’s claims were untrue and that Tiga had even asked him to remove another artist that he had planned to put on the song.
The clash between the two featured artists has culminated in more accusations and call-outs, with artistsFave andBlaqbonez making their opinions known to followers on social media. While the real details of the ongoing clash is unknown, the rumours flying allege that Carter Efe and Berri Tiga have involved the law in the case; that is a good step to sort the mess. What I would say is that this should serve as a lesson to artists, especially up-and-coming ones, to make sure every loose end is tied before putting out music. There is a general disinterest among artists—and on a larger scale, creatives—when the matter of paperwork is raised. Artists should make sure they get lawyers to draw up or look at contracts before proceeding with any deals. That way, they will be spared the regret and chaos that will follow losing the earnings that are attached to their creative hustles.
An interesting fallout from the matter was when artist Dammy Kranecalled out Davido for unpaid royalties as regards the latter’s song “Pere.” Quoting Krane’s tweet, a Twitter usercalled out Dammy Krane for not paying him for writing his 2013 song “Gratitude.” While none of these situations has been confirmed, it shows that the issue of the absence of contracts and nonpayment of royalties runs deep in the music industry. It is about time that everyone involved, whether artists or label owners, should prioritise legal structures and abide by them.
Rigo Kamp’s Marathon video is an intimate Afro-juju revival that pays homage to Sir Shina Peters and stamps...
Last Friday, Rigo Kamp, a NATIVE uNder alum and one of the architects of an equal parts nostalgic and...
Last Friday, Rigo Kamp, a NATIVE uNder alum and one of the architects of an equal parts nostalgic and refreshing sound released his self-titled debut EP, delivering a propulsive fusion of Alte, R&B, Funk, and Soul-infused rhythms.
Featuring previously released singles “Morning Sun”and “Summer”, the six-track eponymous EP executively produced by Odunsi The Engine sees Rigo lean heavily into his element as a sonic alchemist, jumping from silky falsettos to gritty grooves without losing an ounce of cohesion, and ultimately stamping the Abuja-born, Lagos-based singer-songwriter as a mad scientist of sound.
Just last November, Apple Music named Rigo Kamp as its Up Next artist, an acknowledgment that underscored his potential and confirmed what the tastemakers and underground scene already knew. Weeks later, he delivered an exhilarating live set for Spotify Fresh Finds in Lagos, proving he’s just as compelling live as he is in the studio.
On “Marathon”,the refreshing opener to the Rigo Kamp EP, Rigo borrows the bounce and swagger of Afro-Juju legend, Sir Shina Peters’ golden-era, fusing nostalgia with re-imagination to birth a vintage performance that feels like a private party for two, where it’s just Rigo, and you.
Get an exclusive first look at the video for Marathon here:
Togo YEYE is a community we are building for us by
Togo YEYE, a creative duo formed by Lomé-based creative director Malaika Nabillatou and London-based...
Togo YEYE, a creative duo formed by Lomé-based creative director Malaika Nabillatou and London-based photographer Delali Ayivi, is a conceptual publication that was created to empower and champion Togo’s young fashion creatives. Since its inception in 2021, Togo YEYE has released several personal projects and has also partnered with a number of brands to further its hugely imaginative aesthetic mandate. For their latest collaboration, Togo YEYE teamed up with textile printing company VLISCO to present Blossoming Beauty. Tagged as a love letter to Togo’s creative community, the campaign captures Lomé’s scenic beauty alongside VLISCO’s vibrant prints with the aim of connecting the feminine grace of nature with identity and artistry.
What does Togo YEYE mean?
Malaika Nabilatou: My name is Malaika Nabilatou, I’m the creative director of Togo YEYE. I’m Togolese and I was born and grew up in Lomé. I see myself as a West African creative director and I’m working to be the best in a few years. Togo YEYE means new Togo in Ewe, one of the most popular languages spoken in the South of Togo.
What inspired you to create Togo YEYE?
Malaika Nabilatou: We started this project, my friend Delali and I, 5 years ago. We just wanted to show that Togolese youth are also creative. Togo YEYE is a community we are building for us by us. It wasn’t just a project for Delali and I. It’s become something for the creative scene of Lomé. Lomé is like our studio.
What role does Togolese culture play in your creative process?
Maryline Bolognima: For me, Togolese culture comes first. For example, in the South, there are the people of Anero. If you come, you can go to Anero. In the North, there are the Evals, so if you come to Togo, you’ll learn a lot.
What’s the most exciting part of working as a team on projects like this?
Malaika Nabilatou: I need to tell the truth, we dreamt about this campaign before [it happened]. When VLISCO contacted us, we were like wow. I can’t really explain how thankful we are to VLISCO for trusting us. Because it’s a risk that they took by trusting us, making that campaign here with our team and honestly we are going to keep it in our hearts for the rest of our lives.
Claudia Sodogbe: For me, it is the first big contract of my life that I had with Togo YEYE. I still remember, on the last day of the shoot, I was feeling nostalgic about separating from the teams and the others. It went well in any case, and I’m very grateful to have been on this project.
What has been your proudest moment as part of Togo YEYE?
Malaika Nabilatou: I think the proudest moment I had with this campaign was when I saw the result first on the website. When I saw the story, I was like “wow, we finally made it.”
No matter who you, these parties provide a safe space to let loose without fear of objectification or...
The crowd marches along on the dancefloor, vibrating to a pulse that is both familiar and electrifying. It...
The crowd marches along on the dancefloor, vibrating to a pulse that is both familiar and electrifying. It takes a second to identify Grammy nominee, Rema’s “Ozeba,” pouring out of the speakers and whipping the crowd into a frenzy as it takes on new life as a turbulent EDM track. The crowd growls and screams in approval of the DJ’s remix, yet another banger in a night filled with back-to-back hits. Hands in the air, sweat dripping from glistening bodies, smoke floating around the dancefloor and young people gyrating with reckless abandon, Element House provides the people with the release they deserve and they reward it with an undying loyalty to its rhythm and raves as they keep coming back.
Party culture has taken on new dimensions in Nigeria over the last two decades as a reaction to economic, social and cultural progressions. This evolution of the way we party is significant considering that Nigeria is a society that lays heavy emphasis on certain accepted standards of moral behavior, rooted in culture and tradition. But that has never once stopped a good time from happening. Millennials and older gen-z will remember the street parties and carnivals of old, usually held at the end of summer holidays or in December, where music by TuFace, Mo’Hits, Akon, Shakira, Lady Gaga and 50 Cent were the staple, among others. There were certain songs automatically expected from any DJ worth his salt otherwise it was not too far-fetched to see a DJ, with his equipment on his head, fleeing for his safety while being chased by an irate mob of partygoers.
The more things change, the more they stay the same. These carnivals and street parties might have been phased out but the idea remains the same while the power and influence of communities powering party culture in Lagos and Nigeria at large has only gotten stronger, especially with the advent of social media. The Block Party series–started in Lagos, Nigeria as the Mainland Block Party–has become the go-to event to celebrate youth culture and foster connections that cut across multiple African cities and walks of life. Today, with curated events in Ibadan, Abuja, Lagos, Accra and others, a community of partygoers is assured maximum enjoyment whenever the Block Party organisers announce an event in their city of the month. The people will always return to where their tastes are catered to, bringing along friends, family and newbies eager to bask in the atmosphere of loud music and togetherness.
In 2012, Warner Bros. Pictures released Project X–a film that follows three friends and high-school students who attempt to gain popularity by throwing a party which ends up escalating out of their control and reaching epic proportions. This idea propagated by Hollywood would go on to influence several house parties thrown in Lagos during the mid to late 2010s. The idea that with the right DJ/music playing at the right venue and with just the right crowd, then immortality was possible–a party so grand that it would be spoken about in glowing terms for years to come until it became lore. Today, house parties are more intimate and controlled, the degrees of separation between attendees reduced by a mutual friend or WhatsApp group they all have in common. From game nights to karaoke sessions to kinky sex parties, whether it’s at Balloons & Cups, a Vogue Boys pool party, or a get-together by the ‘Lagos on a Budget’ IG Community, the role house parties play in the ever evolving party culture is not insignificant, creating a pipeline that feeds into the much larger raves which weekends in Lagos are becoming synonymous with.
Whether it’s Element House today, Mainland House tomorrow, Group Therapy next weekend, WIRED or a host of other house and EDM inspired movements, partygoers are spoiled for choice when it comes to where to indulge their fundamental music tastes in a secure and controlled environment. Nothing is off the menu and a good time is the only badge of honor worth collecting. The increasing popularity of the rave movement in recent years is testament to the fact that it works for both organizers and attendees. The Covid-19 lockdowns changed the way Nigerians party; after months of being isolated from their communities and having to socialize in more intimate and private spaces, it’s no surprise that raves, with their underground nature, became the outlet of choice for several young people as soon as the world opened back up. According to Tonia, a medical doctor and frequent raver living in Lagos, her first few times at parties following the end of the lockdowns were not fun. “I was partying with caution, wearing face masks constantly and carrying hand sanitizer around. It became a much better experience subsequently when everything relaxed and soon enough, I was back enjoying the time of my life at Lagos parties.”
Unburdened from the heavy spending, bottle-popping culture that characterizes Lagos nightlife and cloaked in the embrace of judgment-free anonymity and numbers, raves have become a safe haven for a community of partygoers determined to turn up in the midst of the sheer craziness of living in this day and age. For Michael-Peace, a brand & creative assistant and frequent raver, the appeal goes beyond a need to unwind and the feelings of peace he experiences at raves. “Whether I’m listening to the DJ or just watching the crowd move to the music, it’s a very mindful experience for me,” he says.“I’m grateful to just be there and appreciative of how we can all be one community or family for that period of time.”
The appeal of the rave scene is its inclusivity and it’s a common theme for the new wave of parties exploding in Lagos and environs. No matter who you are or what you stand for, these parties provide a safe space to let loose without fear of objectification or discrimination resulting from socio-economic and political differences, misogyny and other less elegant occurrences which are part of mainstream Nigerian nightlife. This is important to Tonia who, on multiple occasions, has been prevented by bouncers from entering clubs without a male companion. “I’ll always prefer raves, they are much freer and nobody is performing here. There’s no need to show off the number of bottles you bought like there is in a club. Everyone just wants to turn the fuck up and have the time of their lives.”
For five or six hours, the disco lights, turbulent music and fellow ravers provide solace from the outside world. “Dancing the night away” is not merely a suggestion but a divine mandate from the gods of the rave. It is almost impossible to emerge after such an experience and not want to do it again. The music beckons all and sundry to come out, purge yourself of all inhibitions on the dancefloor, then return home and spread the gospel of the electronic music scene to all who might listen. In Michael-Peace’s own words: “There are people I’ve put onto raves and who loved the experience and constantly thank me for introducing them to it. Once you get hooked on it, you’ll never want to let go.”
Party culture in Nigeria continues to evolve as the new wave of parties mark their time and place in history. But the street parties and carnivals of yesteryears are not to be forgotten. The power of community continues to connect the old wave with the new wave, ensuring that actual people remain the focal point of these events, and party goers can enjoy nightlife experiences uniquely tailored to their ever changing wants and needs.