Watch Riky Rick’s link up with Davido and Gemini Major for “Murdah”
A pop jam from the South African rapper's discography
A pop jam from the South African rapper's discography
From rock music down to party driven Afropop sounds, sometimes, the different styles of pop music could seem like night and day. But strictly speaking, as long as the music is smooth enough to be popular within certain demographics they all fall into the pop music category. While most hip-hop fans would kick against the conventional pop tag, Riky Rick’s “Murdah” shows he has no qualms fusing the rhythm-based lyricism of hip-hop music with pop music.
https://www.instagram.com/p/BeVySlbAKgV/?hl=en&taken-by=rikyrickworld
With a verse from Gemini Major and a hook from Davido, Riky Rick seems to be looking to broaden his mainstream popularity with “Murdah”. And what better way to do that than to ditch his brash bars for easy-listening lyrics; “I Was Thinking Bout It Right Now/ Maybe We Should Slow It Down/ I Need You Around”.
The love song also comes with an adjoining video Unclescrooch directs with Black Mirror-esque filters. But beyond the unnecessary sci-fi glitch edits, the party set for the video is in line with the song’s Afropop sound. Davido sings the hook seated in a chair, Gemini Major sings surrounded by girls and Riky Rick performs his verses next to one of the models.
You can watch the video for “Murdah” below.
Featured Image Credits: YouTube/RikyRickVEVO
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