For a while now, followers of Nigerian music have been keenly aware of the concept of the ‘INDUSTRY MACHINE.’ The swaggering phrase has been an integral part of the digital vocabulary of Nigerian rapper and singer, ODUMODUBLVCK, hinting at the highly anticipated follow-up to his 2023 mixtape, ‘EZIOKWU’ which spawned several hit tracks and established his reputation as one of Nigeria’s finest Hip-Hop acts. 

In the two years since ‘EZIOKWU,’ ODUMODUBLVCK has only grown more unstoppable, racing to the top of charts in Nigeria on multiple occasions while showcasing the full breath of his amorphous Okporoko sound on songs like “100 Million” and “NOT ALL THAT” as well as on collabs like “JUJU,” “Funds,” and “Flako.” 

2025 has been an active year for the rapper with all expectations that ‘INDUSTRY MACHINE’ would arrive following the February release of his hit track, “PITY THIS BOY” with Victony. What instead arrived was ‘THE MACHINE IS COMING,’ a 16-track mixtape that found the rapper in both contemplative and combative mood with highlights on “LEGOLAS” and “WAGE WAR.”

Seven months after the the surprise drop of ‘THE MACHINE IS COMING,’ ODUMODUBLVCK has finally released  ‘INDUSTRY MACHINE,’ bringing a thrilling conclusion to months of anticipation with a blockbuster 23-track release that runs through the full gamut of the Abuja rapper’s fascination and beliefs across a variety of soundscapes. 

Throughout  ‘INDUSTRY MACHINE,’ ODUMODUBLCK glides between euphoric party starters (“BANZA BOY, “VINICIUS,” and “GROOVING”) and gritty Rap joints (“UNAWARE,” “IF YOU LIKE GYM,” and “LAYI WASABI.”).  At different turns, he reveals a new layer to his work without losing touch with the uniquely Abuja perspective that broke him through. 

Ever keen to spotlight his city, he bridges the gap between London and Abuja on “ADENUGA” with Skepta joining ODUMODUBLVCK and his AntiWorld Gangstars on “ADENUGA,” a grass to grace anthem while “TIFFANY” is a pristine Trap anthem unites ODUMODUBLVCK and PsychoYP once again. Coming two years after ‘EZIOKWU,’  ‘INDUSTRY MACHINE’ seals ODUMODUBLCK’s reputation as one of the most important acts operating out of Nigeria right now. 

Listen to ‘INDUSTRY MACHINE’ here.