Building on its recent partnership with TikTok, M.A.D Solutions, has announced a transformative initiative, M.A.D Solutions for Creators, in partnership with YouTube. This strategic move puts M.A.D Solutions in position as a YouTube Creator Services Provider (CSP), setting new benchmarks for supporting creators in various aspects of their YouTube journey such as content production, optimization, monetization, and audience engagement.

This partnership evolved from M.A.D Solutions’ established Sound Recording and Audio Visual (SRAV) Partnership with YouTube, which previously focused on asset management, Monetization and Rights management for Official Artist Channels  via M.A.D Solutions Content Owner. The new engagement expands this ecosystem with an Affiliate Content Owner For Creators, integrating niche creators such as podcasters, lifestyle influencers, reality TV producers, and experts in travel, fashion, and beauty.

A standout aspect of this initiative is that it allows for provision of funding opportunities to help viable creators cover production costs and other financial contingencies, enabling them to concentrate on their craft while accessing essential resources for sustainable growth and professional excellence. Bugwu Aneto-Okeke, founder M.A.D  Solutions, highlighted the importance of this partnership, saying “Our vision has always been to bridge technology and creativity to unlock opportunities for creators in Africa and beyond. With M.A.D Solutions for Creators, we are not only reshaping the digital landscape but also ensuring that creators, regardless of their niche, have access to funding, strategies, and the global platforms needed to amplify their voices.”

Founded in Nigeria in 2017 and now headquartered in Houston, Texas, M.A.D Solutions has built a solid reputation for promoting African talents on the global stage through innovative and forward-thinking distribution strategies. The company has successfully distributed music from renowned African artists such as Flavour, Simi, P-Square, Runtown, and Phyno, solidifying its position as an industry leader in the African digital music ecosystem. With active operations also in South Africa, Canada, and the United Kingdom, M.A.D Solutions continues to expand its presence globally, connecting over 1,000 artistes to key platforms like Apple Music, Spotify, Boomplay, Audiomack, Amazon Music, and TikTok.