At the recent Lagos Fashion Week 2025, L’Oréal Professionnel, the professional haircare division of the global beauty group L’Oréal, collaborated with fashion house Orange Culture. The collection, ‘A Letter to Her,’ was a deeply personal reflection by Orange Culture’s creative director, Adebayo Oke-Lawal, serving as a tribute to womanhood, memory, and strength. It explored the complementary narratives between fashion and hair, translating personal emotion into bold, wearable artistry

To complement the runway presentation, L’Oréal Professionnel applied its expertise in professional haircare, treating and styling the models’ hair ahead of the show using the Absolut Repair Molecular range and Absolut Repair 10-in-1 Oil. This helped transform their hair into a vital component of the overall runway aesthetic, complementing the clothes nicely to deliver the collection’s message. 

Beyond the runway, this collaboration underscored L’Oréal Professionnel’s growing recognition as a truly diverse brand that understands and celebrates the beauty of every hair texture. By offering tailored professional care solutions designed specifically for the needs and diverse hair textures of Nigerian women, the brand effectively demonstrates that high-quality, professional-grade hair care is accessible to everyone.

This forthcoming Black Friday, you can shop all L’Oréal Professionnel products on Beauty Hut and enjoy 20% off everything, including the star product, the Absolut Repair 10-in-1 Oil.