Odunsi’s “Lose U” has all the markings of a cult collectible in years to come. “Lose U” was released via ‘fridaynightcruise’, a perpetually random SoundCloud account with three singles by Odunsi, two of those featuring Santi (“Cancer”) and Zamir (“Science”). It’s not exactly clear why these releases have been kept away from the spotlight of Odunsi’s official SoundCloud, but it’s not also hard to imagine ‘music heads’ stating ‘facts only’ about these underground obscure releases in a few years.

“Lose U” is built off an innate ambiance set on Sade style Afrosoul drums, screwed pianos and Odunsi’s reverbed vocals melding into the conscious instrumental stream. The texture is precise and hard felt, even more when the fade-into-mute comes in only 30 seconds into the second minute mark. “Lose U” comes with the brevity of fleeting emotions. Odunsi sings of carrying on his own if he has to lose his current lover . It’s nearly odd that he sings of a love of present with the sobriety of a past one, but this is all he says on “Lose U” and nothing more.

The haunt of “Lose U” is in the all too familiar feeling of heartbreak and unrequited love. A reminder to us all, that somethings are indeed worth holding on to. But only if they are holding on to us.

Listen to “Lose U” via Sound Cloud below

Listen to the song previously named Best New Music