Beats and Nike have announced their first hardware collaboration: the Powerbeats Pro 2 – Nike Special Edition. The release marks a shift for Beats, introducing a new logo on the earbuds: the Nike Swoosh on the right bud and the Beats “b” on the left. To launch it, the brands turned to global basketball icon LeBron James, who steps in as the face of a short campaign that keeps things light.

In Keep Your Head in the Game, James takes to a golf course with a swing that’s intentionally mid; but he plays through it, his Powerbeats Pro 2 earbuds helping him tune out reactions from pro golfer Tom Kim and actors Lionel Boyce and Travis “Taco” Bennett who also star in the campaign video.

The design takes cues from Nike’s style, with volt green accents on the earbuds and a speckled matte black case, and “JUST DO IT” stamped under the lid. Nothing major has changed on the feature side. You still get Adaptive Active Noise Cancelling and Transparency mode.

There is heart rate tracking that connects to Nike Run Club and the Fitness app, and battery life can stretch to 45 hours. They are built to handle sweat and water, with earhooks that keep them in place whether you’re working out or just on the move.

Beats has built its reputation on sound and design that are considered and consistent. That approach carries into this release, with Nike’s influence shaping the look without altering the core product. This collaboration with Nike is just another way both global brands are staying ahead of the curve, strategically merging their audiences to give them the best of both worlds and future-proofing their position at the intersection of sport and lifestyle.

Chris Thorne, Beats’ Chief Marketing Officer, described the collaboration as “a collision of two brands that define performance, culture, and sports, the attributes of today’s athlete.” For LeBron James, it is a full-circle moment, as two brands he has long worked with have come together in a way that aligns with how he trains and lives.