Alcohol’s lightweight feels easily takes credit for directly inspiring the majority of songs—particularly in Afropop’s nimble territories. So it only makes sense that Smirnoff, one of the biggest liquor franchise has tried to merge their brand with the music industry in Nigeria. Their investment in music through organized shows that allow music fans experience music is one of the few instances of truth in advertising. And earlier today, they called a press conference to announce a nationwide tour that promises to bring your favorite artists to venue near you.
The X1 Tour is expected to help generate publicity for two of the latest flavors of their drink; the Smirnoff X1 extra smooth vodka and the Smirnoff X1 intense chocolate flavoured vodka. To ensure that the experience is as fun as it is advertised, artists such as M.I, Wande Coal, Niniola, Illbliss, Yung L, Timaya, Zoro and more are expected to turn up for the tour that will touch on 7 different states.
Brand ambassador, DJ Spinall will be the official DJ at all shows including his recently released Dreams album’s launch party—essentially making 8 shows where the music can be experienced along with the buzz of a DJ Spinall’s favorite vodka.
Check out the lineup below.
28th October 2017: Owerri
26th November 2017: Lagos
22nd December 2017: Abuja
26th January 2018: Benin
16th February 2018: Port Harcourt
9th March 2018: Jos
13th April 2018: Ibadan
12th May 2018: Lagos
Featured Image Credits: Instagram/djspinall
You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu