Spotify announced the introduction of a new feature to help artists get discovered back in July. Since streaming platforms became so monetized with artist-friendly payment plans, everyone knows that being featured on playlists is the new name of the game. It can help boost expose as the more followers a playlist has, the higher equity it brings with the growth in audience reach leading to more plays.
By democratizing their playlist submission feature, they now allow anyone to submit music to their team of editors around the world who according to the announcement released in July are “a team of over 100 editors around the world—music experts and cultural ambassadors whose job is to spread the joy of music discovery everywhere from Brazil to Japan to Turkey.” Of course, the streaming platform has since launched in Africa with “Afro Hub” which already featured popular playlists like “African Heat”, “Peppeh”, “Goldmine” and a couple of other newly curated selections.
However, with the new playlist submission feature, any label or artist can follow the few simple steps they need to submit through their Spotify analytics platform or Spotify for Artists account respectively, then tag as much metadata to help describe the track for the editors put it into the right playlist if they think it is worthy.
Watch the promotional video showing how to use the new feature below.
Featured Image Credits: Instagram/spotifyforartists
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