Due to its on-demand nature and instant accessibility, streaming has become the primary means of content consumption. The advantage of this, is that anyone from almost anywhere in the world has access a wide catalogue at their fingertips and for their listening pleasure. In Nigeria, however, adoption of the streaming culture is still relatively low, mainly due to high cost of data and the dearth of disposable income by the average Nigerian. But that hasn’t stopped streaming platforms from setting up in the country, as they look to become first choice in a society that is increasingly becoming familiar on internet-based technologies.
YouTube is the newest streaming platform to offer the full range of its service to Nigerians. YouTube Music, the audio streaming service by Google-owned platform, has now began operations in Nigeria, offering people living in the country a listen to music from all over the world. The service offers a range of subscription options, including a free, ad-supported tier and premium tier membership for #900 (and #1,400 for family plan) monthly, which offers a background listening and in-app downloads.
With YouTube Music, subscribers get user-recommended playlists as well as thousands of curated genre, mood or activity based playlists. The app also comes with a smart search feature, where users can search for a song with whatever they can recall, be it a catchphrase from the song or a popular trait. Premium tier users can also enable automatic downloads, for their offline listening pleasure. YouTube Music premium is available for free for the first month, after which charges begin to apply.
In addition, YouTube Premium is now available in Nigeria. With YouTube Premium, members are automatically subscribed to the premium tier of YouTube, and they also have the privilege of in-app download across all of YouTube. YouTube Premium users also have access to YouTube Original shows and movies, like “Cobra Kai”, “The Age of A.I” and much more. YouTube Premium is available for a one month free trial, after which members pay #1,100 per month, and #1,700 per month for family plan.
This YouTube Music launch comes in just a few weeks after Netflix announced the beginning of its operation in Nigeria. Also, Nigeria is only the second African country—after South Africa—to gain access to YouTube Music and YouTube Premium. The YouTube Music application now is available to Nigerians on android and IOS stores.
Featured Image Credits: Web
Dennis is not an interesting person. Tweet Your Favourite Playboi Carti Songs at him @dennisadepeter