Although Patroranking is one of the artists at the core of Afropop’s global boom, he hasn’t exactly been the face of the narrative. And after releasing the music video for his latest single, “Everyday” without featuring in it, your guess to why is as good as mine. His absence from a music video being promoted as the official music video for “Everyday” is a marker of the era we live in where there are so many angles from which to present an artist’s success (and from which to “engage” with their “content”).
Filming the music video for the EDM influenced song on locations in Lagos, “Everyday” cements the cultural position of the song as the video features the Westsydelifestyle dancers whose “Shaku Shaku” dance step helped boost Afropop’s viral trends. For the dance music video however, they perform a variety of well choreographed dance moves that seems to translate to having a good time despite the seeming hostility of living in the rural parts of Africa. And just like the smooth rhythm of the Dutch DJ and Alvaro produced single, the dance sequence flow in such fluid synchrony, the video looks like art.
Watch the music video for “Everyday” below.
Featured Image Credits: YouTube/Patoranking Fire
You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu