Efe, BOJ and Ice Prince are partying in their music video for "Campaign" - The Native

Watch Efe, BOJ and Ice Prince Party In The Video for “Campaign”

Efe’s music career is still yet to top the fanfare from his Big Brother Nigeria campaign, however, his latest song, “Campaign”, has certainly impressed his music fans. Thanks to the assist from BOJ who does what he does best with the hook and Ice Prince’s rap verse, the song captures the celebratory zeitgeist of club music while Efe rapped about his difficult path to acclaim and his disregard for critics; “No be dem be Jesus/ I go just dey do am my own way”.

The recently released music video for “Campaign” highlights the song’s festive intention with the party setting directed by Frames by Wealth. We watch BOJ, Ice Prince and Efe partying with friends and models at night party where they play party games like dart, rock, paper, scissors and beer pong while they perform their verses.

Watch the music video for “Campaign” below.

Featured Image Credits: YouTube/Efe Money

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You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu


ICYMI: “Campaign” as part of Efe’s ongoing renaissance

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