Yesterday, it was announced that Warner Chappell Music has entered into a publishing venture with Atlanta-based record label, Love Renaissance (LVRN). Spearheaded by LVRN co-founders Tunde Balogun and Justice Baiden, the new partnership is said to include new signings with rising Atlanta star BRS Kash, as well as the Monster Boys which includes Nigeria’s Cruel Santino (fka Santi), GMK and Genio Bambino.
⭐️New Partnership Announcement! We’ve entered into a publishing venture with Atlanta-based record label @LVRN. The partnership includes new signings with rising Atlanta star @BRSKash, @cruelsantino, @thatBoyGMK and @GenioBambino. https://t.co/yMFzwSEKvQ pic.twitter.com/x6baIMjM69
— Warner Chappell Music (@WarnerChappell) February 17, 2021
Speaking about the new partnership, Genio of the Monster Boys shared,
“It’s a really big deal for the Monster Boys and we are all really excited about it. We are now going to be getting better opportunities to song write and produce for other bigger artists and projects. Also, this will help plug our music across movies, television shows and more so we can get royalties from them.”
LVRN, Co-founder and President, Tunde Balogun, and Co-founder and Head of A&R, Justice Baiden, also said: “Our main focus since the label’s founding has been the development of artists. We are now committing the same focus and approach with publishing to develop the best songwriters, producers, and artists. It’s pivotal to continue building with a talented team around you, which is what we found with Warner, and why this partnership is so important to actualize the next step which includes the ability for the label’s publishing arm to administer writers they publish on their own and to fully partner with WCM.
We can’t wait to see how the deal between LVRN and Warner Chappell will help and develop the artistry of the Lagos-based trio. Congratulations!
You can read more about the deal here.
Featured image credits/Nativeland
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