Since Olu Maintain’s 2008 hit single, “Yahooze”, hustler anthems have seemed to pander towards endorsing criminal activities. The hunger and drive to go to any extreme to get to the money has proven sorely relatable for those on the streets. And when you fuse their ambitions sentiments with hip-hop’s relentless need for gritty reality and flaunting of expensive possessions, you get the street-hop genre primed for police investigation. The result is rewarding, making stars of rappers like Idowest and Zlatan. Danagog’s new single, “Incoming”, taps into the rave sound of the moment as he features Zlatan, Dremo and Idowest for a true hustler’s anthem.
Dynasty produces the mid-tempo beat for “Incoming” while Danagog, Zlatan, Dremo and Idowest perform cocky bars toeing the lines between legal and criminal. The video Twitch directs sets all four artists in a smoke machine fogged night scene with dancers and strobe lights.
You can watch the music video for “Incoming” below.
Featured Image Credits: YouTube/Davido Adeleke
You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu