Watch Skepta work with the negatives in his music video for “Pure Water”

Being a gangster has never looked so sexy

Skepta has shown exceptional ability to advertise his Nigerian side, without abandoning any of the things we love about his more gangster UK grime side. On “Pure Water”, released back in May, he adopts everyday Nigerian lingo for his gritty swag rap that confirms he hasn’t lost touch with his roots.

The video for “Pure Water” has just been released and it features everything that high-stake music videos should keep in their arsenal: its own mythology, fashion, and convincing cameos. Skepta has rarely looked better than the black and white shots of him standing in a bath, accompanied by models who look stunning in their Mowalola styled outfits. In “Pure Water”, we follow Skepta get out of bed to prowling around till the video ends with a frame of him staring at a spaceship like a superhero in a cool leather jacket and shades.

You can watch the music video for “Pure Water” below.

Featured Image Credits: Instagram/oliviarosegarden
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