Terry Alexandar Ejeh introduced himself with “Modernize”, stamping his name as the latest evolution of Yoruba music. Local genres are being neglected for more encompassing pop genres. Even L. A. X’s Fuji-pop was almost unimaginable till he came around a few years ago.
But Terry went for an even more fringe Yoruba genre by changing his Yoruba aesthetic from Apala-pop to Apala-trap. Taking his experimental genre straight to the mainstream, he enjoyed commercial acclaim with singles like “Champagne Shower”. Terry Apala is breaking the norm in a time where the effect of globalization in music is even more pronounced thanks to the internet.
For his latest release, he delivers a cover of Ed Sheeran’s “Shape Of You” sieved through the very distinct vocal timbre that defines most Yoruba genres.
Featured Image Credit: Instagram/terry _apala