Supreme Mavin Dynasty unveils three new artists

Pls meet and welcome the rapper's rapper #POE @Ladipoe to the SUPREME MAVIN DYNASTY. #MavinActivated

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Yesterday, Don Jazzy unveiled three new additions to the revamped Superme Mavins Dynasty. He introduced rapper Poe, alternative rock artist Johnny Drille and the twin singing sensation DNA respectively. The new signings follow Don Jazzy’s expansion efforts part of which was the signing Iyanya last year. His three new inductees were unveiled with promotional videos indicating they are poised to spearhead the new trends in music under the label’s umbrella.

Poe is a celebrated underground rapper who built his fame off guest verses and a handful of features He doesn’t have any major project yet and the Mavins deal might be the catalyst to the start of a new Poe who is more inspired to create more music.

Blair and Clinton Robert aka DNA Twins are singing competition sensations who first tried their voices at Glo X Factor in 2013, then at The Voice Nigeria last year. Though they fell out of both competitions, their dual combo became an instant fan favourite. The 20 year olds will be Don Jazzy’s newest pet project as the label boss will be looking to leverage the fame of similar brotherly combos like P-Square and Rae Sremmurd for a unique identity that sets them apart.

 

John Ighodaro, also known as Johnny Drille is the last of Don Jazzy’s unveiled signings. The singer/song writer, producer and sound engineer was a contestant on the 6th season of MTN Project Fame in 2013 and had gone relatively unnoticed till he released his cover of Di’ja’s “Awww” in 2015. He got the attention of many Nigerians including Don Jazzy who has now signed the 27 year old. Drille’s addition to Mavin will patch the the label’s lack of a good vocalist and songwriter, a class of talent Don Jazzy has not worked with since the exit of Wande Coal from his defunct MoHits Crew.

 

Jazzy’s new signing is a shift from his focus on working with solely Afropop artists. Save for DNA twins whose career trajectory is still obscure due to lack of material, Poe and Johnny Drille may just bring the much needed style and content diversity the Mavin camp duly needs.

See Poe on our list of the most underrated Nigerian rappers

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