December is jampacked with all kinds of events, each one only slightly different from the other. It can get exhausting hopping from one to the other, convincing yourself that you are getting a different experience every single time. This is why vintage fashion brand New Haervest is shaking things up a bit with their new pop-up festival.
NEW HARVEST is not only inspired by fashion festival ideas but also by retro music (the 60s, 80s, 90s and early noughties) from both Western and Nigerian Artists but also by the happiness and positive energy that lives within festivals
They’re really about that life, throwing it back and celebrating everything that made the 80’s and 90’s in particular so iconic. The New Haervest brand draws inspiration from icons like Madonna and Janet Jackson, polishing them off with some millennial sophistication. They are also very invested in the idea of providing a platform for artists whose music might not fit into the mainstream or even the timeline into which they were born. This is why the New Haervest inaugural pop-up party is also features a line up of 10 artists experimenting with retro vibes either in their branding or their music. Inclusion is a pretty big deal to the people behind the New Haervest pop-up party and the brand itself, and this is why while the main theme of the pop-up might be celebrating retro vibes, the pop-up welcomes everyone to come and shop, party and vibe with the guest artists.
To get the ball rolling, the brand has just put out a mini-editorial with some of the clothes that are going to be on sale.With styling and photography by Daniel Obasi, and fashion it-girls Rebecca and Susan Garland, the New Haervest Editorial promoting their shopping party this December is some of the finest work we’ve seen this year.
Where is it happening: Were House, 7b Mike Adegbite Avenue, Lekki Phase One, Lagos.
When: December 16, 2017.